This year we have been developing a social marketing movement, starting with our refreshed website that will augment our overall educational objectives of building awareness about the hazards of light pollution. Specifically, we will post content about lighting (the different industrial sources of light) and light pollution. One area the GLDS is sensitive about regarding light pollution is its adverse effect on wildlife and ecosystems. The Geneva Lake area is steeped in great wildlife. In addition to our website, we plan on utilizing other social media platforms to engage, build awareness and communicate all the great programs we will be launching this summer – star parties at Yerkes Observatory, continuing educational programs within the community, etc. Long-term, thanks to our GLDS initiatives, we will make the area a popular tourist destination so visitors can re-connect with the beauty of a clear nighttime heavenly sky.
In closing, the leadership team of the GLDS is proud of the progress we have made since its outset and is looking forward to the summer of 2017 as we conduct numerous fun events in what promises to be a great dark sky haven in southeastern Wisconsin.